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Author Brown, Box, author, artist.

Title The He-Man effect : how American toymakers sold you your childhood / Brian "Box" Brown.

Edition First edition.
Publication Info. New York : First Second, 2023.
Bookmark link: https://library.naperville-lib.org:444/record=b3063709~S1
Location Call No. Status
 95th Street Adult Fiction Graphic Novels  GN 338.4768872 BRO    AVAILABLE
 Naper Blvd. Adult Nonfiction Graphic Novels  GN 338.4768872 BRO    AVAILABLE
 Nichols Adult Nonfiction Graphic Novels  GN 338.4768872 BRO    AVAILABLE
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Description 258 pages, 6 unnumbered pages : illustrations ; 23 cm
Note Chiefly illustrations.
Includes bibliographical references (pages 253-260).
Summary "Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit"-- Provided by publisher.
Subject Toy industry -- United States -- History -- 20th century -- Comic books, strips, etc.
Advertising -- Toys -- United States -- History -- 20th century -- Comic books, strips, etc.
Advertising and children -- United States -- History -- 20th century -- Comic books, strips, etc.
Genre Graphic novels.
ISBN 9781250261403 hc.
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